Serious Archery’s pledge to you:
Serious Archery respects your privacy. To better protect your privacy we provide this privacy policy explaining our online information practices and the choices you can make about the way your information is collected and used. This privacy policy applies to the Serious Archery web site, located at www.serious archery.com.
Serious Archery will:
Serious Archery will:
Serious Archery is one of the nation's largest photo retail and mail order suppliers. For over 25 years we have been serving professionals as well as amateurs in the photographic, video, digital imaging and telescope fields. We offer the best combination of quality services, vast selection, knowledgeable staff, and competitive pricing.
Types of information we collect
How we use your information
Children and personally identifiable information
Access, accuracy and opt-out rights
Security
Third Party Websites
Third Party Cookie Integration
First Party Cookie Integration
Other important information
Types of information we collect:
There are two types of information that Serious Archery collects online: (1) personally identifiable information supplied by visitors to our web site, and (2) non-personal information gathered as visitors navigate through the web site.
Personally Identifiable Information
Personally identifiable information is information that can be directly associated with a specific person or entity, such as name, address, or email address. Serious Archery collects personally identifiable information from site visitors in the following instances:
It is not necessary to provide any personally identifiable information in order to simply browse our web site.
Non-Personal Information
Serious Archery routinely gathers non-personal information, including how many people visit this web site, the pages they visit, where they come from, how long they stay, their IP address, and the type of browser they used while visiting. None of this information is used to identify you personally.
Non-personal information is gathered through the use of cookies, web beacons and web server logs.
Although Serious Archery uses web server logs, web beacons, and cookies on this web site, we do not know who any visitor is unless that person specifically tells us.
Non-Personal Information
Serious Archery typically uses the non-personal information we collect in order to better understand how you and other visitors use our web site, for system administration, to confirm that you’ve opened the emails that we send you, and to customize your experience when using this web site. For example, we use cookies to ensure that items added to your shopping cart during one visit are accessible to you on subsequent visits until you either place an order or delete the items from the shopping cart.
Personally Identifiable Information
Serious Archery may share your personally identifiable information with trusted third party vendors for the sole purpose of facilitating your order. For example, we provide your name, shipping address, phone number, and order information to our shipping carrier. We also may provide your name, billing address, and credit card information to the credit card processor that facilitates the transaction. Serious Archery has strict guidelines requiring all third parties to keep any shared personally identifiable information confidential.
Unless otherwise required by law, or if pertinent to a judicial or governmental investigation, or as voluntarily released by you, your personally identifiable information is not shared with other organizations or persons, other than to organizations or persons assisting us in collecting, assembling or processing this information.
In the course of growing or restructuring our business, we may purchase the assets of another company or sell the assets of our company. During these transactions, information about customers is frequently considered a business asset that is the subject of such a purchase or sale. Also, in the unlikely event that Serious Archery, or substantially all of its assets are either acquired or subject to liquidation in bankruptcy, information may be transferred as well. We will require third parties who obtain access to your information as a result of a transaction to adhere to this privacy policy as a condition to transferring the information to them.
Children and personally identifiable information
This web site is designed for those 15 years of age and older. We will not knowingly collect information of any kind from anyone under the age of 13. If we become aware of a visitor under the age of 13 providing information on our site, we will terminate any accounts associated with that visitor and purge our databases of all information provided by that visitor.
Access, accuracy and opt-out rights
Serious Archery will make every effort to provide you with access to your personally identifiable information so that you may review, update or correct that information. To protect your privacy and security, we will also take reasonable steps to verify your identity before enabling you to view your data and/or make corrections. If you have submitted personally identifiable information to Serious Archery and would like it removed or modified, please contact us at contact@seriousarchery.com. We will use reasonable efforts to comply with your request.
If you don’t want Serious Archery to gather non-personal information about you and/or place cookies onto your desktop, you can generally change your cookie and other security settings on your web browser. For more information, please consult your web browser documentation. Please keep in mind that if you choose to prevent Serious Archery from placing cookies onto your desktop, you may not be able to enjoy the full functionality of this web site.
If you have registered on this web site, your personally identifiable information relating to you and your order history are available to you. However, each time you log into your account on this web site, you will be required to provide the password that you created at the time you registered. After providing your password, you can edit or delete your information at any time through the "Account info" page.
We will also provide you the opportunity to opt-out at any time of certain or all contact from Serious Archery, and we will do everything we can to honor such requests. This choice will generally be offered at the bottom of our on-line or off-line communications to you. If you have any difficulty exercising your choices, please contact us at contact@seriousarchery.com, or you may contact us via the following methods:
By Mail:
Serious Archery LLC.
3901 Bestech Drive #100
Ypsilanti, MI 48197
By Phone:
a(214) 436-2762
The security of your information is very important to us. Serious Archery follows generally accepted industry standards to protect the information submitted to us, both during transmission and once we receive it. We use state-of-the-art data encryption technology to protect against loss, misuse or alteration of your user information. Secure Socket Layers (SSLs) encrypt the information sent between your computer and our database. Our ordering system is certified by Verisign, an internet leader in security transactions. In addition, we use Internet fraud screening to protect credit card transactions.
To be sure you're browsing secure pages, check your Web browser's status bar (located at the bottom of the window) for the closed padlock icon. This icon appears in the latest versions of Internet Explorer and Netscape Navigator to tell you that you are viewing a secure web page. Also, all browsers display an "s" after the "http" (https://..) in the Web site address to indicate that you're in a secure environment.
Credit Card Fraud Warranty
We guarantee that every online transaction you make will be 100% safe. This means you pay nothing if unauthorized charges are made to your card as a result of shopping at our online store. Under the Fair Credit Billing Act, your bank generally cannot hold you liable for more than $50.00 of fraudulent charges. If your bank does hold you liable for any of this $50.00, we will cover the entire liability for you, up to the full $50.00. We will only cover this liability if the unauthorized use of your credit card resulted through no fault of your own from purchases made while using the secure server. In the event of unauthorized use of your credit card, you must notify your credit card provider in accordance with its reporting rules and procedures.
If you have any questions about security on our Web site, please contact contact@seriousarchery.com.
The Serious Archery web site may contain links to other sites. We do not endorse or otherwise accept responsibility for the content or privacy policies of those sites.
Serious Archery may share your personally identifiable information with trusted third party vendors for the sole purpose of facilitating your order. For example, we provide your name, shipping address, phone number, and order information to our shipping carrier. We also may provide your name, billing address, and credit card information to the credit card processor that facilitates the transaction. We also may grant limited access to your name and email address to the agency that deploys emails and other marketing campaigns on our behalf for the purpose of improving our marketing outreach programs. Serious Archery has strict guidelines requiring all third parties to keep any shared personally identifiable information confidential.
Third Party Cookie Integration
We may use third party companies to provide advertising services and/or to collect certain information when you visit and interact with our website. These third-party companies may collect and use non-personally identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) during your visit to this website [and/or other websites] in order to provide advertisements about goods and services likely to be of greater interest to you.
These third-party companies may use cookies and other technologies to recognize your browser to collect and record information about your web surfing activity including your activities on this website. You may visit the Network Advertising Initiative, networkadvertising.org/choices or the Digital Advertising Alliance, aboutads.info, to learn more about interest-based advertising, or to opt out of receiving advertisements tailored to your interests on your browser, from their respective members and participants.
First Party Cookie Integration
We may also use technologies, such as our own cookies, to provide you with relevant online display advertising tailored to your interests.
If you have any questions that are not answered by this policy, or would like more information about any aspect of this policy, please contact us at contact@seriousarchery.com.
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